High touch venture advisors and partners for artists and athletes.

PLUS CAPITAL IS THE ONLY VENTURE INFRASTRUCTURE TRUSTED BY ELITE ARTISTS, ATHLETES, AND THEIR TEAMS TO INVEST IN AND BUILD TRANSFORMATIVE COMPANIES.

 
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 Portfolio—

 
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The Latest

 
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SELECT INVESTMENTS

 
 

ARTIST & ATHLETE FUNDED VENTURES

 
 

Team—

 
 

Adam Lilling

Founder + Managing Partner

Amanda Groves

Partner

Howard Morgan

Special Advisor

Ryan Morris

Principal

 
 
 
 

Kavita Datta

Director of Investor Relations

Craig Reston

CFO

Jordan Weiss

Director of Operations

 
 
 

Photography by Tyra Banks

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OUR CORE Principles

 
 
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Few can inspire change on a global scale like our clients— and we are here to ensure that every effort provides returns financially and culturally.

 
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Our elite artists and athletes strategically invest in their passion areas in ways that raise the bar (and returns) for all key stakeholders.

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The formula is simple: marry the audience and influence of our collective with the world's best entrepreneurs and operators, thereby amplifying the already impeccable execution.

 
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We believe the way you work reflects your values. We are respected as collaborators and as partners because we act with transparency, authenticity, and hold ourselves to the highest standards of conduct.

 
 

GET IN TOUCH

PLUS CAPITAL
13274 Fiji Way, Suite 350
Marina Del Rey, CA 90292

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